Understand the differences and their impact on your website’s visibility. Building a Microsite or Blog. Building a microsite or blog can be a grand strategy to generate backlink s for your primary website. com. 1. The thing you need to be aware of, however, is that a PBN is a grey hat SEO technique, so it's essential to make your sites appear to be as non-connected as possible. This makes it appear like hundreds or even thousands of independent websites run by one person. This prohibition isn’t automatically in the. PBN is not a good SEO practice, and Google considers it a violation of its policies. Black hat SEO practitioners use unethical methods to improve their website’s search engine rankings. Duplicate Content. These practices are known as white hat SEO strategies, and among other techniques, include these three: 1. White hat SEO is a term used to describe all the search engine optimization techniques that are in accordance with ethics and Google’s guidelines. Black hat SEO. But before I get much further, let me mention a quick disclaimer: I’ve never used a PBN. Any backlink built artificially violates optimization rules and leads to google penalties. 1. Common Gray Hat Techniques. Home Main Forum List Black Hat SEO White. The most common Grey Hat SEO technique is building a private blog network or renting backlinks from a private blog network. Unfortunately, many good websites that employed what are now considered “gray-hat” SEO techniques are being punished with penalties and lower search rankings. This strategy is technically considered to be a black hat SEO link scheme that violates Google’s Webmaster Guidelines. They rank quick, but they burn out fast, too. Furthermore, black hat SEO tactics may focus on manipulating website crawlers to increase website traffic instead of delivering quality content. 3K SAYS White Hat compared to. The aim of a PBN is to improve your money site rankings by creating links from the sites you create. There are many more guides on PBN. Praktik ini berusaha memanfaatkan celah pada ketentuan pedoman dan kebijakan Google. If you have been into search engine optimization for a while, you may be well aware of various types of SEO which are primarily: White hat SEO-White hat SEO deals with good SEO practices that follow Google rules. Gray Hat SEO: What’s the Difference? Image Credits. November 29, 2011 at 7:37 am . 145. Your content can answer questions, point users to relevant resources, offer great deals, or more. (PBN), keyword stuffing, and creating spun content. Yes they are PBN Links. Private blog networks (PBN) are networks of websites used to build links to another site. PBN management is time consuming. This is where the acronym PBN comes into play. Google can penalize your website by checking your site’s backlink profile. PENALTY Google is getting smarter and smarter at seeing/spotting PBNs and other. Private blog networks (PBNs), used. The Three SEO Hats: White, Black, and Gray. Oct 4, 2023. 6. Digital Point — great forum focusing on SEO. Keyword stuffing adalah metode yang menyelipkan kata kunci secara berlebihan pada suatu halaman. Search Engine Strategies Forum . g. 5. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. **SPECIAL LAUNCH SALE DISCOUNT** Global SEO Grey Hat Ranking Packages THE HUGE UNSEEN PROBLEM WITH SEO's Now we all know PBNs work. Gray hat SEO. For instance, if it’s information about. White hat is ethical and safe, black hat is risky, and the gray hat is in-between. PBN (Private Blog Network) The most common Grey Hat SEO technique is building a private blog network or renting backlinks from a private blog network. For us to get a better understanding of Grey Hat SEO techniques, we are to differentiate these three. However, it is advisable not to flirt too much with the techniques considered dubious in the practices of Grey Hat SEO at the risk of being subject to penalties from Google. Navigating the blurry lines between white, grey and black-hat can be complex even to experienced SEOs, let alone the small business owners that don’t have the first clue about SEO. Gunakan Expired Domain 2. It follows search engine guidelines. On 14 November, 2022. For instance, purchasing expired domains for. Website owners decided to change their domain name. White Hat vs Black Hat vs Grey Hat SEO. 0 Sites can decrease that risk. PBN SEO tips for 2021. For the most part, grey hat SEO has the potential to lean closer to either end of the ethical spectrum. The top risk for tiered link building is receiving a manual penalty from Google. Why Would Someone Buy PBN Backlinks? Not every person who decides to use a PBN creates their own network. ” Gray hat tactics may get you in trouble, but then again, they might not. Do you want to know about the gray hat seo techniques? If yes, you can find in detail the techniques here. Using Private Blog Networks (PBN) StudySection has a long list of certification exams that it offers through its online platform. Negative SEO attacks are when a black-hat SEO link points toxic backlinks towards another website. Grey hat #SEO uses questionable strategies that aren’t banned by Google. What You Can Do. Firstly, as your PBN sites contain links to your money site, it is important that they. Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods). Grey Hat SEO is dangerous from SEO to White Hat, but it may or may not cause your company's website to be blocked from the major search engines. Search Engine Optimization (SEO) refers to a collection of strategies leveraged to enhance a brand’s visibility and search engine rankings. 8 Top Grey Hat SEO Techniques of 2022 1# Buying Expired Domain Name. 7. This comes in between Black and White Hat SEO. However, keep in mind the risks associated with it. White hat SEO strategies typically involve creating helpful content, earning. Grey hat SEO is slightly riskier than white hat SEO because it exploits the search engine guidelines to increase a page ranking on the SERP. Gray Hat SEO falls somewhere between White Hat and Black Hat SEO. These links have a high value and come with a low chance of a rankings penalty. And blogger outreach is one of the best ways to get these solid gold links. If a member of the Web Spam team inspects your website’s backlink profile and suspects a link scheme like this is being used, then your. PBNs. #7. Such Black Hat SEOs can also be considered as Black Hat hackers. Doorway pages are a black hat SEO tactic that fills a web page with keyword variations and incoherent content as a way to rank high for particular search queries. Google explicitly encourages SEO experts not to engage in PBNs. In this article, we will discuss: ️ What grey hat SEO is. That means that Quality Raters can now evaluate content by the extent to which the creator can be considered to have first-hand experience in. Industry/niche keyword + “guest post”. Grey hat SEO is the combination of ‘Black hat SEO’ and ‘White hat SEO’, that helps to improve search engine ranking and visibility for a definite website. Table of Contents What Is Grey Hat SEO? Grey hat SEO is an SEO practice that combines white hat and black hat SEO. If you are unsure about SEO and ranking, you may be interested in our Managed Link Building program, a done-for-you. Here are three reasons: 1. One of the most popular grey hat SEO techniques used by webmasters is buying and trading links. We will look at their differences and how they impact your SEO results and demystify the confusion…A private blog network (PBN) is a group of websites that only exists to provide backlinks to another website and improve its Google search rankings. Grey Hat SEO is the third Hat in the collection, but this time it is in grey. What Does White Hat SEO Mean. PBN links are considered grey hat as they work like link farms, however, are built with Google’s webmaster guidelines in mind mostly, except for the linking out part. Checking broken links and build them properly. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Building a microsite or blog can be a grand strategy to generate backlink s for your primary website. The key to effective SEO is all about balance. Your SEO strategy will usually fall into one of these: white hat, grey hat, or black hat SEO. Purchasing Backlinks; 2. Using clickbait. This is considered Gray Hat because it’s harder to detect and takes more effort than simply publishing duplicate content everywhere. i cloak my PBN sites too, just redirect the traffic to affiliate offers. . Meskipun tidak melanggar peraturan yang ada, taktik ini tetap. what is Gray Hat SEO? seo. This is when website owners focus on quantity over quality SEO content, thinking more content means more traffic. For example, creating quality content ( white hat) and buying backlinks to it ( black hat ). Negative SEO. Grey hat SEO techniques are. Option 1: Xenu’s Link Sleuth. A black hat SEO practitioner will manipulate Google’s algorithm by “helping” one-page rank for an entirely different keyword. Black Hat SEO Is the Alternative to Gray or White Hat SEO. Grey Hat. 2,767. But when white hat SEO is successfully implemented, it gives long-term results. Black-hat and even grey-hat strategies won’t bring you long-term success, so it’s best to steer clear. The actual PBN posts were already approx 50 days old. If you go against the rules laid out by Google it’s possible that your site. Having hidden WHOIS data is a red flag. The term came into use in the late 1990s, and was derived from the concepts of "white hat" and "black hat" hackers. But, could become black hat SEO in the future. see more. It is a long-term approach that focuses on user satisfaction and content quality rather than ranking better at all costs. Caution: Creating PBN is risky as it is considered grey hat SEO. This option might seem particularly attractive because, unlike many of the standard SEO practices, tiered link building is categorized as a compound technique – the type of large-scale stuff that could impact your position in the SERPs by a huge margin. Gray hat SEO is riskier than white hat SEO because it exploits search engine guidelines to increase the ranking of a page in SERPs. Discover everything you need to know about gray hat search engine optimization, including what it is, how it differs from white hat and black hat search engine optimization, as well as the most popular gray hat activities […]9. --Nate Nead, SEO. And PBN links are a common link building strategy that still works today; however, it’s considered to be a black hat SEO method that violates Google’s. •Result-oriented SEO Expert with strong ability to drive organic traffic, engage customers, and enhance brand image through implementation of search engine optimization best practices with affiliate marketing, , content marketing , organic search and. These are typically tactics that don’t explicitly go against guidelines but also don’t. Automating Content Creation; 5. Penguin used to demote entire sites with link spam. Search Algorithm. Unsuitable. Gray Hat SEO is riskier than white hat SEO and it generally does not result in your site being banned from search engines but it does often in rare cases. Google wants to see contextual links on related websites. 1. As opposed to oversaturation, which is a characteristic of Black Hat SEO, Grey Hat SEO tactics involve filling content with relevant keywords and phrases. And a lot of. Grey hat SEO or gray hat SEO is the collection of search engine optimization tactics that are not totally forbidden by search engines to use for better ranking SERPs but still not considered legitimate. The dev decided to forsake graphics and fancy product faces in favor of pure functionality. Using PBNs is seen as an attempt to manipulate the algorithm. Current Inventory As Low As $0. In addition, we will remove links that are spammy SEO links, have broken links, repetitive posting pages, do not resolve, and other black/grey hat SEO practices that will negatively affect the quality of the user experience on our Booster Pages or PBN. Spun Content. A proper understanding of Gray Hat SEO is important because it could improve your site’s ranking without negative consequences, or it could cost you thousands in lost traffic. A site with all it's contents moves to a new domain. The key to this is that a microsite doesn't gather its traffic from SEO. The practice of buying and selling links usually uses several methods, such as:. In this case, such PBN could mostly be considered “gray hat” SEO that still is out of regulations. 0 backlinks is to use white hat techniques. If you’re using auctions, it’s going to cost you anywhere between $40-$400 for a good domain. If you already are acquainted with SEO, you probably know that the techniques and tactics used to improve traffic are divided into three categories: White Hat SEO, Black Hat SEO, and Grey Hat SEO. 5. PBN sebenarnya adalah black hat SEO. Building Authority with SEO "PBN" Domains (Gray Hat Experiment) Thread starter RedPanda9; Start date Oct 4, 2017; Tags affiliate maketing dropped domains follow along pbn seo whitehat Oct 4, 2017 #1 RedPanda9 Regular Member. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content. Running a private blog network (PBN) is a manipulative tactic to build. If all the IPs from all websites are Same then don't go with PBN. Purchasing Low-Quality BackLinks. To ensure your PBNs look and function like real sites, a couple of different factors need to be considered. 1. Either transitioning between the two, or a mixture of the two. Gray Hat SEO involves strategies that may not directly violate search engine guidelines but still push the boundaries of what is considered acceptable. Methods like paid guest posts and buying back-links are all considered gray hat, but come with. Generally speaking, grey hat SEO is the practice of using techniques that are not strictly against Google’s guidelines but perhaps a little outside what would be considered best practice. As you can imagine, this can add up. IE what you need to do now to make sure a PBN site safe is a lot more than you had to do 3/4 years ago. And in this case, the backlinks to your website will be a pleasant bonus. If the ip is different then go for it. Grey hat SEO practitioners flaunt search engine guidelines for their own ranking benefit to a lesser degree than a black hat SEO practitioner would. So, if you experienced a negative SEO attack on one page, Penguin would penalize your entire site and rankings would drop across the board. The meaning is clear from the name: it is similar blocks of content published on the web. List of White hat SEO techniques to follow in 2023 and beyond. With SEO strategies constantly evolving, understanding the impact of PBNs is crucial. It supports total of 31 social networks, social bookmarking tools, and private blog networks. ’. Off Page SEO/Off Site SEO. These techniques may involve manipulating search engine algorithms or violating webmaster guidelines in ways that are not explicitly prohibited. Examples of grey-hat SEO include buying backlinks, using expired domains, article spinning, keyword stuffing via CSS, and more. Keyword Stuffing. These PBN links are designed to mimic natural backlinks from authoritative and relevant websites, making them appear as legitimate and valuable in the eyes of search engines. The Importance of Gray Hat SEO. Understand what makes a PBN, and how to instead execute white hat SEO strategy in this article. Posting fake reviews (whether positive or negative) or paying for reviews could be considered grey hat. Your private blog networks should be built like real blogs to offer value to the web. PBN (private blog network) is a link-building method that is usually considered black or gray hat SEO. You can utilize GSA in roughly three different ways. Grey hat SEO techniques are black masquerading as white. Using PBN; What You Can Do To Avoid Grey Hat SEO?3. 5. Search engine optimization (SEO) strategies are divided into three categories: white hat, black hat, and gray hat. While it might seem intuitive, gray hat SEO doesn’t actually fall between white and black hat. Generally speaking, grey hat SEO is the practice of using techniques that are not strictly against Google’s guidelines but perhaps a. Xenu’s Link Sleuth was initially conceived as a broken link checker for websites, developed because Web Analyzer was a buggy mess and didn’t suit the developer’s needs. You’ve just stumbled upon the most secure and powerful private blog network available in the SEO market today! After a decade of analysing this often overhyped strategy, we have mastered the art of building, managing, and leveraging a network of over 1500 sites. Step #4: Prospect Leads For Link Building. 2- We have fully utilized practical methods, which include over 35 practical methods for improving your search engine ranking, indexing, non-penalty, link building, and advertising,. If you are using domain vendors, the cost will be similar. Either transitioning between the two, or a mixture of the two. You get the full percs of footprint free hosting with a managed service on top. Việc PBN được coi là kỹ thuật SEO mũ đen hay mũ xám phụ thuộc vào cách bạn xây dựng và sử dụng nó. Buy PBN Links. Link Schemes. The next type of SEO is a grey hat SEO. In this video, learn What is White Hat SEO & Gray Hat SEO & Gray Hat SEO? - Techniques of SEO (Search Engine Optimization). Focus on creating keyword-rich quality content on PBN domains that can address the customer’s pain point. What’s more, Gray Hat SEO changes periodically; what’s considered Gray Hat one year could be classified as Black Hat categorizations. Getting more backlinks from authoritative websites can help your website rank higher on SERPs . 2) Careful Keyword Stuffing: Keyword stuffing is bad SEO, and you should avoid it, but careful keyword stuffing with perfect keyword density gives the best result and can increase your website’s organic traffic and page ranking. It’s a tactic that is currently either white or black hat but with changes to the ways search engines work could become the opposite in the future. Techniques that are associated with gray hat SEO include:Saturation of Content with Keywords. SEO mũ xám hay Gray Hat SEO chỉ trường phái sử dụng các chiến thuật rủi ro hơn so với SEO mũ trắng, nhưng các hành vi này lại có thể. White vs Gray vs Black. Grey Hat is an SEO strategy in the same way as White Hat and Black Hat. Grey Hat SEO practitioners aim to improve rankings and visibility by exploiting certain vulnerabilities and loopholes in search engine algorithms without fully crossing ethical. To spot a PBN and avoid it, take a look at its content. If you want to create a strong backlink profile using the PBN network then you can invest in third-party API, because, only. 8 Top Grey Hat SEO Techniques of 2022 1# Buying Expired Domain Name. 2. SEO; Backlink Service; SEO Copywriting; Web DevelopmentAlternative to black hat SEO: white hat SEO techniques. Think of. The same goes for white hat SEO. Gray-Hat Tactics. Grey hat SEO is riskier than white hat SEO because it exploits the search engine guidelines to increase a page’s rankings on the SERPs. La base del Grey Hat es utilizar técnicas White Hat SEO (sin seguir a rajatabla las directrices de Google) y en algunas ocasiones valerse de técnicas Black Hat para acelerar el proceso de posicionamiento. This is especially the case with cheap PBN services that sell backlinks from their PBN sites to. The way you should see it is as follows. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. It is a way of influencing the rank of a page by artificially increasing the number of linking to it and the anchor texts used for that. When grey hat SEO is considered, web 2. Quality link building from the sponsored links (Paid once) Private Blog Networks. Grey hat marketing is a combination of commonly accepted SEO techniques, such as paying someone to write an article for your. Web 2. “Grey” SEO techniques don’t outright break search engine rules, but they certainly skirt them. “donate” + “links below”. Grey hat SEO is cool with everyone except for. Guest BloggingApa Itu Gray Hat SEO? Gambar 1: Risiko Penerapan Praktik Gray Hat SEO Bagi Website. Gray Hat SEO: A combination of white and black hat techniques, posing some risks for SEO outcomes. . White hat SEO is a set of SEO strategies that improve your site’s rankings on a search engine results page without violating the rules of the search engine. ”. You can also use windows VPS to do this. Here is the skyscraper technique by a famous blogger Brian Dean. The Grey Hat SEO is a middle way between White Hat SEO and Black Hat SEO. Even if you try, eventually they will all be dropped by Google. Grey hat SEO is riskier than white hat SEO. It will definitely be a gray hat if it is purposefully done for link building. Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. So do it carefully or Google could blacklist your website. Black Hat vs. White hat SEO in most cases is incredibly expensive as you’ll have to create large teams of content creators. Simak mengapa teknik ini perlu dihindari di sini. Black hat SEO refers to any practices aimed at increasing a website’s ranking in search results that violate search engine policies. In short, the importance of gray hat techniques is summarized in the fact that you can get to the first pages with low cost, little time, and low. Here you will find the seven most common penalties and what you can do to prevent and/or fix them. Black Hat SEO technique resulted in a drop-down of close to seventy positions on Google. However, keep in mind the risks associated with it. 2. We offer a no holds barred approach to marketing discussions, strategies and case studies that no other group has seen before. . 8. 9. Because of this, PBNs exist in a kind of “gray hat” territory. For this reason, and it’s. Discover the latest practices for creating SEO audit reports, building effective strategies, and climbing the SERP ranks. This blog post will provide a concise yet comprehensive overview of PBNs, discussing their advantages, potential risks, and ethical implementation for SEO. What “grey hat SEO” means; How to implement the right white-hat methods; Let’s talk about something that doesn’t come up in a ton of digital marketing conversations: Accessories. It’s a subjective term which is open for interpretation and debate, but is generally considered to be link building activities which are more scalable than most white hat link building, but perhaps not as clearly manipulative. Gray hat SEO is a concept in which over-optimization or accidental duplication can occur. And in this case, the backlinks to your website will be a pleasant bonus. Keyword Stuffing. . This is something I hear all the time, mostly from people who take public statements from Google as gospel. Creating Content That Doesn’t Offer Value. Gray hat adalah praktik SEO yang berada di antara teknik white hat dan black hat. Local SEO. Google’s best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. Typically, grey hat SEO focuses on techniques that exploit loopholes in guidelines. Any user can generate, edit, or update content on free Web 2. Recently, it’s used more commonly to describe computer hackers, virus creators, and. 1. It is some risk because some time’s search engine ( google , yahoo , bing ) can find out the SEO tricks. This year was slightly different as there was a whole track on ‘grey hat SEO’ including a talk on PBNs. WordStream defines gray hat well: “Gray Hat SEO is an SEO practice that’s riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Private Blog Networks are a group of sites that you control and use to create backlinks to your “money site”. Therefore, it is important for search engine marketers to keep abreast of the latest categories. The Ugly: Grey Hat SEO. A PBN is often a key component of an SEO strategy in high-demand sectors where you need an extra push to get ahead and stay there. Required fields are marked *The terms ‘white hat’ and ‘black hat’ are commonplace in SEO. White hat SEO is a term used to describe all the search engine optimization techniques that are in accordance with ethics and Google’s guidelines. In short, it refers to the correct, ethical way to optimize a site. Guest blogging allows your business to build your. 1. These are techniques that may be considered borderline or slightly unethical, but they’re not quite black hat. White hat SEO requires time and patience, but it is certainly the safest and most effective strategy. White Hat SEO (SEO mũ trắng), Black Hat SEO (SEO mũ đen) và Grey Hat SEO (SEO mũ xám) là những thuật ngữ được sử dụng dựa theo hình ảnh trong các bộ phim ở phương Tây từ những năm 1920. Search engine optimization (SEO) is often about making small modifications to parts of your website. Advantages of Grey Hat SEO. This opened up the debate on white hat vs. Gray Hat SEO . Next, use a tool like Check My Links to scan the page for broken links. White Hat SEO techniques are those that strictly follow the rules and guidelines that Google has considered to be ethical and abides by the community. But most of them end up wearing an almost white (or a grey) one, instead. White Hat vs. This applies to the purchase of expired domain names that Google has. Treat a link exchange like any backlink opportunity or site audit. Chúng là một cách gọi đơn giản. Grey Hat SEO is a technique that merges white hat and black hat SEO methods. PBN. For. Private blog networks (PBNs) are made up of many websites you own linked together to manipulate search engine rankings. Gray Hat SEO is a set of SEO techniques that lie somewhere between the strict guidelines of White Hat SEO and the more aggressive tactics of Black Hat SEO. White hat SEO is not just about following guidelines but is about ensuring that the content a. In the end, it is not only about the keywords or the links; most often, SEO hats success is based on the quality of the material you create. Grey hat SEO or gray hat SEO is the collection of search engine optimization tactics that are not totally forbidden by search engines to use for better ranking SERPs but still not considered legitimate (white hat). ?? White hat SEO implies following the “rules”. Both of these definitions have a commonality. We advise following-best practices in these cases. Penney did was one of the examples of black hat SEO. White hat SEO is working to improve a website’s search engine rankings while complying with search engine rules and guidelines. This will make the site visible for indexing and ranking but will avoid spam and getting sanctioned by Google. Writing blog posts as a “guest” on another blog can develop a back link and traffic to a website. The update, also know as the “spam filter”, was launched with the intention of screening lower quality websites and other forms of spam from search results. You dont need more traffic or revenue for your business do you?31. Aunque camine con un pie en el lado oscuro, utiliza técnicas Black Hat SEO menos agresivas y. Put simply, white hat refers to good SEO practices that search engines recommend, while black hat refers to bad SEO practices that break search engine rules. 5x 2x 0:00 142: A Peek into the World of PBNs and Grey Hat SEO with Matt Diggity Apple PodcastsGoogle PodcastsPlayer Embed Leave a ReviewListen in a New WindowSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Given my client list, I operate strictly in the realm of white hat SEO. Grey Hat SEO is a technique that merges white hat and black hat SEO methods. 0’s links is considered as Gray-Hat SEO because anyone can generate, edit and update content for free. Discussion / Question . 4. The Proper SEO Group is the ultimate grey hat discussion community. What Do You Mean By Grey Hat SEO? 5 Grey Hat SEO Tactics To Avoid. After all, everyone creates PBN to get backlinks. Gray hat SEO is a term used to describe search engine optimization (SEO) techniques and strategies that fall somewhere in between the “white hat” and “black hat” categories. However, PBNs, which can get you plenty of links fast, is considered the “actual” gray-hat side of link building. Tell us about your project here. That would put link building, a thing we all do, squarely on the. Step #5: Send Your Pitch. Google and other search engines have Webmaster Guidelines that site owners and web developers. “keyword stuffing”: Find the perfect keyword density What is Gray Hat SEO? Gray hat SEO | itsmarketingblog Top 5 Gray Hat SEO. and they have worked for a while now. Home Main Forum List Black Hat SEO White. The way you should see it is as follows. In the world of grey hat or black hat SEO, using PBNs can theoretically improve your website’s search results. Option 1: Xenu’s Link Sleuth. Since these tactics directly violate Google’s Webmaster guidelines, they can be referred to as black hat SEO. Same level of IP Network. Keyword stuffing is a marketing tactic that was used many years ago when SEO was still very new. A private blog network consists of a set of private blogs that are built with the primary focus on improving SEO for website to achieve higher ranks on search engines. A lot of SEO pros walk the gray hat line. They may seek out SEO experts in order to buy links to manipulate their website rankings. The Importance of Gray Hat SEO. So do it carefully or Google could blacklist your website. Email outreach is a super white-hat approach to link building (assuming that you don’t spam people). Google deems these types of links as violations of their webmaster quality guidelines, and as attempts to manipulate your site’s rankings to your advantage with artificial link schemes. This can lead to increased engagement, higher rankings, and better visibility. Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques. The power in Private Blog Network lies in. People who practice Black Hat SEO are not considered operating illegally, but they are thought of as “gaming the system”.